![]() ![]() On January 25, 2022, Google officially announced it had ended development of FLoC technologies and proposed the new Topics API to replace it. In July 2021, Google quietly suspended development of FLoC Chrome 93, released on August 31, 2021, became the first version which rendered FLoC feature void, but did not remove the internal programming. The technology was criticized on privacy grounds by groups including the Electronic Frontier Foundation and DuckDuckGo, and has been described as anti-competitive it generated an antitrust response in multiple countries as well as questions about General Data Protection Regulation compliance. ![]() By April 2021, every major browser aside from Google Chrome that is based on Google's open-source Chromium platform had declined to implement FLoC. Google began testing the technology in Chrome 89 released in March 2021 as a replacement for third-party cookies. : 48 Despite "federated learning" in the name, FLoC does not utilize any federated learning. FLoC was being developed as a part of Google's Privacy Sandbox initiative, which includes several other advertising-related technologies with bird-themed names. It groups people into "cohorts" based on their browsing history for the purpose of interest-based advertising. For other uses, see Floc (disambiguation).įederated Learning of Cohorts Abbreviationįederated Learning of Cohorts ( FLoC) is a type of web tracking. ![]()
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